Photography creates powerful imagery for marketing. So it’s essential to find a suitable event photographer who will fully understand your needs and deliver to your requirements. This can be quite a task when you have so many other things to organise towards your event. So I decided to put together nine helpful tips.
Whether you’re a comms manager, a marketing coordinator or an event coordinator, you’ll need to put your trust in a photographer to cover your event. You’ll want great photographic coverage. Corporate events are a brilliant marketing opportunity. Photographs can be used for, PR publications, social media channels and website pages.
The good thing is that a photographer’s results are visible online. So how do you filter choices down to the one photographer to cover your event?
Here’s a list of things to bear in your mind before you hire your photographer.
People can underestimate the level of communication a photographer needs to have. Although a photographer must have the technical ability to produce results, they also need communication skills to ensure things run smoothly.
An experienced professional photographer will ask you questions about your event. This is another opportunity to see their communication skills. They’ll want to be prepared. A photographer who wants to be prepared is likely to deliver good results.
You want to ensure your photographer is going to be punctual. In fact, you probably want your photographer to arrange arrival before the event starts. You don’t want to be concerned about any lateness. There are many other things to think about to ensure your event runs smoothly.
During the event, it is vital to cover the networking, speakers, audience engagement, awards, sponsors, VIPs and any key headshots. Your photographer is responsible for capturing engaging imagery. Think about the choices that you will need to make for your marketing. You want arresting imagery, engaging speakers, interested delegates, the whole story needs to be covered.
Calmness in the hubbub
During any conference, there can be a lot going on, you’ll want your photographer to understand the full line up of the event. It’s important for them to be efficient, with the ability to follow your brief successfully. You’ll also want them to allow for some spontaneity. Events that don’t always go according to plan, sometimes the unexpected happens. A calm photographer that has the ability to work under pressure is ideal.
Going that extra mile
You may have thought of everything in your photography brief. The photographers that stand out are the ones who think on their feet, come up with ideas that you may not have thought of. This adds greater value. A photographer who is willing to see other potential shots is worth hiring again.
Another aspect is the swiftness of the results. It is likely that you will need your photographic results to have a fast turnaround. Ensure your photographer has the tools to be able to deliver the photos as swiftly as you need them. Often professionals offer photography in tandem with the event for social media use.
Photography is an investment but the cost is a factor. Fees can range from one photographer to the next. Once you’ve narrowed down to two or three professional photographers, then look at costings. Make sure you know exactly what you’re getting for the price. Ensure that the photographic results include all the best shots, the postproduction editing and importantly the copyright. You don’t want any hidden charges.
A good index of value is what other people have experienced. Looking at the recommendations that your prospective photographer has received will help enormously in your final decision. LinkedIn thankfully has recommendations that can be backed up by individuals in organisations.
With event photography, it’s more than just pretty pictures. It’s a working relationship. So good luck in choosing and share this article with anyone in deliberation over choosing a photographer for their event!